We revisit the topic of garment visualization technology as a new development also aims to address the problem of purchasing an unfitting garment whilst shopping online. A group of developers from the London College of Fashion and the University of Surrey have partnered up to create software that can turn your smartphone camera or webcam … Continue reading
Recent studies indicate social media is accountable for around 8% of traffic to luxury retail websites, with half of this traffic coming from Facebook alone. This highlights the growing trend in consumers looking to social networking sites for recommendations on luxury products before they buy, providing a huge marketing opportunity for luxury retailers. Facebook users … Continue reading
With the online shopping experience constantly evolving, retailers are finding an increasing number of ways to bring their customer closer to the real thing. With zoom features, 360 degree rotations and catwalk videos, retailers are pushing the boundaries of technology to give their customer the best visual representation of their product before they buy. However, … Continue reading
The new Mimi Noor website pushes the boundaries of what Magento can do with an outfit builder that recreates the in store shopping experience online. In the competitive world of fashion ecommerce making your website engaging matters – a lot. After all, fashion shopping is an aesthetic experience and a major part of many consumers’ … Continue reading
Once the domain of books, entertainment and second hand bargains, household giants Amazon, eBay and Play.com are now capitalising on the apparel market. Just a couple of days ago Amazon’s iPhone fashion app was relaunched for Kindle Fire and Android, whilst eBay have maximised their 2011 fashion sales success with the launch of new improved listing formats for clothing and accessory retailers.
Love it or hate it, Pinterest looks set to stick around. Ben Silbermann’s now notorious scrapbooking site reached 10 million unique monthly visits faster than any other social media platform, peaking at 17.8 million US users in February 2012. If you’re in fashion ecommerce and you’re looking for a Pinterest marketing strategy to rock your world you need to understand what you’re dealing with. Here are a few key facts and tips to help you out.
If you’re a designer with an impressive ecommerce web design portfolio, a creative edge in Photoshop and a penchant for doing things differently then MODA wants to hear from you.
After the very first pitch we ever made the client turned round and said “This is great I love it. Who will do the P&P and logistics?” Our response was something along the lines that we had assumed the warehouse they owned that shipped £11m of trousers a year would be able to cope. However to them it was a completely different business and as a result we set out to find someone who could partner with us to provide this service.
Unless you’ve been hiding under a rock somewhere you’ll have noticed that Russian internet retailing is booming. Responding to a lack of locally available goods, an army of Russian consumers have moved online, delivering an impressive 29% increase in Russian ecommerce turnover in 2011. Yet according to PWC early growth actually adds up to a penetration rate of just 43%. That leaves plenty of room for manoeuvre for fashion ecommerce entrepreneurs seeking a slice of the pie.
For fashion ecommerce merchants the Sheerluxe B2B conference is a key calendar event. If you didn’t manage to get there this year MODA was in the thick of it, and we’ve produced this quick summary of key speakers and hot topics to keep you up to date.