Unless you’ve been hiding under a rock somewhere you’ll have noticed that Russian internet retailing is booming. Responding to a lack of locally available goods, an army of Russian consumers have moved online, delivering an impressive 29% increase in Russian ecommerce turnover in 2011. Yet according to PWC early growth actually adds up to a penetration rate of just 43%. That leaves plenty of room for manoeuvre for fashion ecommerce entrepreneurs seeking a slice of the pie.
In Russia an underdeveloped travel infrastructure and low credit card use are both challenges to rapid online delivery. But with the right support profits are ripe for the picking. You’ll find that support at MODA.
We have the global fashion ecommerce know-how to plan effective market entry for your brand. We’ll set you up with specialist Russian internet translators and cross-platform language functionality. Our capacity to integrate international payment with stock control and reporting creates easy facilities for shoppers and keeps your finger on the pulse of your overseas business.
MODA’s partnership with SEKO logistics equips us to deliver intelligent supply chain, warehousing, shipment and overland solutions to overcome infrastructure challenges. Not only can we help you break into Russia, we’re fully versed in the Belarussan and Ukrainian markets too, helping you cash in on the Eastern European fashion ecommerce boom.
Take a tip from an old Russian proverb: “Аво́сь да как-нибу́дь до добра́ не доведу́т” (that means “maybe and somehow don’t do any good”). If you want to profit from the world’s fastest growing fashion ecommerce economy you need to make sure you’ve got all the bases covered. Contact us today and we’ll show you how it’s done.
